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Seed Expo 2008
December 9 - 11, 2008, Hyatt Regency Hotel
Chicago, Illinois
Exhibitor's Information
General Information | Schedule | Hotel Information
Exhibitor Marketplace | Exhibitor Information | Exhibitor Registration | Floorplan | Visit the Exhibitors
Badge Hand Lead & Printer | Meeting Suites | Silent Auction
Why should your company exhibit?
ASTA is always seeking to improve the Seed Expo based upon exhibitor feedback. This feedback is collected in a number of ways, from the Exhibitors Meeting held each December, to extensive surveying and conference calls. As a result, we are excited to bring you the following Seed Expo highlights:
TRAFFIC & DEMOGRAPHICS
The Seed Expo is the largest seed industry trade show in the world. On average, there is 68% visitation to the exhibit hall, out of nearly 2,600 in total attendance, representing an average of roughly 1,750 visits per day to our estimated 120 exhibitor companies. The roles of these attendees are shown in the chart to the right.
NEW! The Exhibitor Marketplace kicks off this year’s show with a special evening opening of the Expo on Tuesday night, during which exhibitors are encouraged to host beverages, snacks, promotional giveaways, you name it, getting attendees moving and visiting more booths than ever before! Click here for more information.
Booth Discounts are offered to companies reserving four or more booths, to help offset the costs of labor related to large equipment displays. Companies reserving four or more booths will receive $100 off the price of each booth space.
Seed Expo Reception will be on Wednesday from 4:30 p.m. - 5:30 p.m., and it is the only ASTA-sponsored reception at the convention. This event is held within the exhibit hall with scattered bars and food stations to keep traffic moving to all booth areas!
Expo Meeting Suites: ASTA is increasing the number of Expo Meeting Suites so that you can complete your confidential business deals right there on the show floor. These suites are private, enclosed meeting rooms at the back of the Seed Expo hall. These rooms will be offered on a first-come, first-serve basis. Meeting Room hours will be the same as the Seed Expo hours for security purposes. Contact Jennifer Lord at (703) 837-8140 for more information on reserving a meeting suite in advance!
The ASTA Silent Auction: The ASTA Silent Auction gives your company the opportunity to bring traffic to your booth by auctioning off a prize of your choice, with proceeds benefitting the ASTA Scholarship fund. Your prize will be showcased at your booth location and will be promoted within all ASTA convention materials. See page 11 to sign up!
OTHER CONTINUING TRAFFIC BUILDERS
Food and Beverage: All convention breakfast and lunch buffets will be located in scattered stations throughout the exhibit hall once again, to get your customers in the hall and keep them moving once they’re there!
Cyber Cafe: Once again, ASTA is offering complimentary computer stations with Internet access to conference attendees inside the exhibit hall.This year, there will be several Cyber Cafe stations positioned throughout the hall rather than a single area.
Student Services and Poster PresentationsStudent Services and Poster Presentations by graduate students in schools of agriculture will also be included again this year in the hall.
EXHIBITOR BENEFITS & INFORMATION

All exhibitors will receive:
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Two complimentary conference registrations per booth. |
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Company listing by name, including description and full contact information, in the conference On-site Program and on the ASTA Website for up to one full year. |
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Company listing by product or service in the On-site Program. |
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Two Chairs, Wastebasket, a 6-foot Draped Table, and an Electrical hook-up (one single outlet or quad box with 1500 watts are all complimentary with your booth rental
fee). |
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Company description included in CD-ROM proceedings. |
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Three Day Passes: You will receive three complimentary exhibit hall Day Passes per booth for invited guests. |
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Pre- and post-conference attendee lists to help promote your company before and after the conference. |
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Exclusive rights to hotel room delivery marketing opportunities and literature display in ASTA registration area. |
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Freeman Decorating - Don’t Miss These Discounts!
Freeman Decorating, who manages exhibit hall services for the Seed Expo, constantly strives to partner with ASTA to make exhibitors’ experience as smooth and cost-effective as possible. For 2008, they will once again offer a discounted small freight rate for ASTA. This rate will be offered for both warehouse and show site shipments. Overtime and after-deadline charges will NOT apply to these shipments. The maximum weight for these small package shipments will be 50 lbs. Rates are $40.00 for the first package, $10.00 for each additional package.
Another labor discount being offered is the “Flat Cart Fee” offered by Freeman Decorating. This allows exhibitors to pay one price for the entire day’s use of a cart, rather than paying per trip in and out of the exhibit hall. Ask for this Flat Cart Fee when placing your labor orders!
In addition, Freeman Decorating will continue last year’s new load-in schedule for large exhibitors on Monday, December 8. Load-in will begin at 8:00 am to allow exhibitors a full day to get set up without paying overtime for labor! shipments. The maximum weight for these small package shipments will be 50 lbs. Rates are $40.00 for the first package, $10.00 for each additional package.
Another labor discount being offered is the “Flat Cart Fee” offered by Freeman Decorating. This allows exhibitors to pay one price for the entire day’s use of a cart, rather than paying per trip in and out of the exhibit hall. Ask for this Flat Cart Fee when placing your labor orders!
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